Alberta’s Tourism Industry Saw Record-Breaking Growth in 2023

Alberta’s tourism industry saw record-breaking growth in 2023, with revenues reaching $12.7 billion, up nearly 20% from 2022. International visitor spending also surpassed pre-pandemic levels, hitting $2.9 billion. The province’s tourism strategy, launched in February, aims to grow annual visitor spending to $25 billion by 2035. Investments by Travel Alberta have contributed $155 million in economic impact, securing over 300,000 airline seats and generating $11 in visitor spending for every dollar invested.